Abel is the happy by-product of founder, and former winemaker, Frances Shoemack's failed search for a truly beautiful, all natural perfume. The more she learnt about the petrochemical-based industry and the toll it takes on not only us, but the environment, the more she realised that this was something she needed to do.

Abel is on a mission to create the world’s best natural perfume without compromising on ethics or aesthetics. They believe in the power and beauty of 100% natural scents and their ability to enrich daily life in a way nothing else can. Their fragrances are made from natural, plant-derived ingredients that are readily biodegradable in our ecosystem. All of their products are vegan and cruelty free, with all ingredients ethically sourced. 

Abel believes in complete ingredient transparency and provides a full list of ingredients in all their fragrances here.